Walmart’s New Restaurant Play

Walmart is aiming to reinvent the shopping center for an e-commerce age with a new sort of open-air complex incorporating restaurants, food halls and food trucks.

The centers are intended to function as a reimagined version of traditional town squares—crossroads where consumers gather for a meal, a community event or some shopping, or maybe to cross a chore or two off the to-do list.

The anchor is a Walmart Superstore, complete with a grocery pickup station. Around it, in what would be parking lots at a traditional Walmart big-box store, are the dining and recreational options, including family activities such as bowling or driving golf balls.

The plan is no pipe dream. A Walmart executive revealed at a retail industry event last week that development of the new centers, in a variety of formats, is underway at eight sites in seven states. In those locations, a Walmart was already in operation. The other facilities are being carved from the parking lots and surrounding vacant land. (A Superstore typically sports 6 to 8 acres of parking spaces.)

The revamped complexes will be called Walmart Town Centers, LB Johnson, Walmart’s VP of realty operations, told retailers attending a regional meeting of the International Council of Shopping Centers.

Among the restaurants mentioned by Walmart as potential partners in the complexes are Bartaco, Shake Shack, Chipotle and Caribou Coffee. Walmart indicated that it intends to lease the restaurants their sites, rather than operate the outlets as a franchisee.

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